Tracker
Shopify
One tag in theme.liquid. Checkout pages are Shopify-hosted and will not run your script.
theme.liquid
Online Store → Themes → Edit code → layout/theme.liquid, before </head>.
Checkout
Shopify checkout is a different origin. The tracker will not run there. Track "Add to cart" and "Begin checkout" as custom events on your storefront instead, and create goals for those names.
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